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Kenya: Jambojet plans to increase its revenue through regional expansion

Kenya: Jambojet plans to increase its revenue through regional expansion www.whoownsafrica.com Kenya: Jambojet plans to increase its revenue through regional expansion www.whoownsafrica.com
Kenya: Jambojet plans to increase its revenue through regional expansion www.whoownsafrica.com

Kenya’s low-cost airline, Jambojet, is making strategic moves to increase its revenue in order to mitigate the impact of foreign exchange fluctuations against the Kenyan shilling.

With a majority of its liabilities denominated in USD, the airline is looking to boost its hard currency earnings through the introduction of new international routes.

Kenya: Jambojet plans to increase its revenue through regional expansion www.whoownsafrica.com
Kenya: Jambojet plans to increase its revenue through regional expansion www.whoownsafrica.com

One of the key strategies that Jambojet has implemented to increase its revenue is the expansion of its flight frequencies across all its routes in Kenya.

The no-frills airline has significantly increased its flights from Nairobi to Mombasa, from 22 flights to 39 flights per week.

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This move not only caters to the increasing demand for air travel within Kenya but also provides passengers with more options to choose from.

In addition to increasing its domestic flight frequencies, Jambojet is also set to launch direct flights between Mombasa and Zanzibar.

Starting from July 1st, 2024, the airline will operate four flights per week between the two destinations, with ticket fares starting from $113 for a one-way trip.

This new route is expected to attract a mix of leisure and business travelers, further boosting Jambojet’s revenue.

In an exclusive interview with CNBC Africa, Jambojet CEO Karanja Ndegwa shared that the increased flight frequencies and the introduction of new international routes are aimed at meeting the growing demand for affordable air travel options.

Kenya: Jambojet plans to increase its revenue through regional expansion www.whoownsafrica.com
Kenya: Jambojet plans to increase its revenue through regional expansion www.whoownsafrica.com

The airline’s decision to phase out the Boeing 737 aircraft leased from Kenya Airways and replace it with three newly acquired Dash 8 Q400 propeller-powered aircrafts reflects its commitment to efficiency and cost-effectiveness.

The expansion plans will see Jambojet add 29 additional flights per week across its six destinations, providing passengers with increased flexibility in managing their travel schedules.

Specifically, routes such as Eldoret and Kisumu will have daily afternoon flights on weekdays, while Ukunda will see four additional flights. In total, the coastal route will offer a total of 62 flights per week, catering to the demand for travel to popular tourist destinations.

Furthermore, Jambojet’s expansion efforts will increase its flights from Jomo Kenyatta International Airport (JKIA) to 408 per month. The airline is also looking to tap into regional markets by planning to operate flights to Entebbe, Uganda.

This move signifies Jambojet’s strategic focus on regional expansion as a means to increase its revenue streams and solidify its position in the competitive aviation sector in East Africa.


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