Privacy Policy

At Who Owns Africa (“we,” “us,” “our”), accessible through whoownsafrica.com, we respect your privacy and are committed to protecting the personal information of our readers, subscribers, contributors, advertisers and website visitors.

This Privacy Policy explains what information we may collect, how we use it, when we may share it, how we protect it, and the choices available to you when you use our website and related digital services.

By accessing or using whoownsafrica.com, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

We may collect information that you voluntarily provide to us when you interact with our website. This may include your name, email address, telephone number, organisation, professional information and other details you provide when subscribing to newsletters, contacting us, submitting an article, participating in surveys, entering competitions or communicating with our team.

We may also automatically collect certain technical information when you visit our website. This can include your IP address, browser type, operating system, device information, referring website, pages visited, time spent on pages and general usage patterns.

We may use cookies and similar technologies to collect information about how visitors use our website. Cookies help us improve website functionality, understand audience behaviour and provide a better user experience.

We do not intentionally collect sensitive personal information unless you voluntarily provide it and there is a legitimate reason for us to process it.

2. How We Use Your Information

Who Owns Africa may use information collected through the website for legitimate business, editorial and operational purposes.

These purposes may include:

• Providing, maintaining and improving our website and digital services.

• Delivering newsletters, updates and other communications you have requested.

• Responding to questions, feedback, submissions and enquiries.

• Understanding how readers use our website and improving our content.

• Analysing website traffic, audience interests and performance.

• Managing advertising, sponsorship and commercial relationships.

• Preventing fraud, abuse, security incidents and unauthorised access.

• Complying with applicable legal and regulatory obligations.

• Protecting the rights, property and safety of Who Owns Africa, our readers and other users.

Where required by applicable law, we will seek your consent before using personal information for specific purposes.

3. Newsletter and Marketing Communications

If you subscribe to a Who Owns Africa newsletter or other email communication, we may use your email address to send you news, analysis, features, editorial updates and information about our services.

You may unsubscribe from marketing or newsletter communications at any time by using the unsubscribe option included in the relevant email or by contacting us.

Unsubscribing from marketing communications does not necessarily prevent us from sending important administrative or service-related messages where those communications are necessary.

4. Cookies and Similar Technologies

Our website may use cookies, pixels, tags and similar technologies.

Cookies are small files stored on your device that can help websites remember information about your visit.

We may use cookies for purposes such as:

• Website functionality and security.

• Remembering user preferences.

• Measuring website traffic and performance.

• Understanding which articles and pages are most popular.

• Improving content and user experience.

• Supporting advertising and marketing measurement.

You can adjust your browser settings to refuse or delete cookies. However, disabling certain cookies may affect the functionality of parts of the website.

Third-party services used on our website may also place their own cookies or similar technologies, subject to their respective privacy policies.

5. Analytics and Website Performance

We may use analytics and measurement services to understand how visitors interact with whoownsafrica.com.

These services may collect information such as pages viewed, approximate location, device type, traffic sources and interactions with website content.

Analytics information generally helps us understand audience behaviour rather than identify individual readers directly. Where third-party analytics providers process personal information on our behalf, we expect them to handle that information in accordance with applicable privacy requirements.

6. Advertising and Third-Party Services

Who Owns Africa may display advertisements, sponsored content or promotional material from third parties.

Advertising partners and technology providers may collect information about users’ interactions with advertisements or website content. Depending on the technology used, this may include cookies, device identifiers, IP addresses and browsing information.

Third-party advertisers and service providers operate under their own privacy policies. We encourage users to review those policies to understand how their information may be collected and used.

Who Owns Africa does not sell personal information simply for the purpose of allowing another company to identify you personally. However, certain advertising and analytics technologies may involve the sharing of limited technical or usage information as part of normal digital advertising and measurement practices.

7. Information Sharing

We may share personal information with trusted service providers where reasonably necessary to operate our website and business.

These may include providers of website hosting, email delivery, analytics, cybersecurity, payment processing, advertising technology, technical support and other business services.

We may also disclose information where required by law, court order, regulatory authority or other lawful government request.

In addition, information may be disclosed when reasonably necessary to investigate fraud, security threats, violations of our terms, or activities that could harm our users, website or organisation.

We do not intend to sell your personal information as a standalone commercial database.

8. Data Security

We take reasonable administrative, technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no internet transmission, website or electronic storage system can be guaranteed to be completely secure. While we work to protect information entrusted to us, we cannot guarantee absolute security.

Users should also take appropriate precautions, including using strong passwords and avoiding sharing sensitive information through unsecured channels.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including fulfilling legal, accounting, security and operational requirements.

The appropriate retention period may depend on the type of information, why it was collected and whether we have an ongoing legitimate business or legal reason to retain it.

When information is no longer required, we may securely delete, anonymise or otherwise dispose of it.

10. Your Privacy Rights

Depending on applicable law, you may have rights concerning your personal information.

These rights may include requesting access to personal information we hold about you, asking us to correct inaccurate information, requesting deletion where legally permitted, objecting to certain processing, withdrawing consent where processing is based on consent, or requesting information about how your personal data is processed.

If you wish to exercise a privacy right, please contact us using the contact details published on whoownsafrica.com.

We may need to verify your identity before processing certain requests in order to protect personal information from unauthorised disclosure.

11. Children’s Privacy

Who Owns Africa is not specifically directed at children under the age required by applicable privacy laws to provide consent independently.

We do not knowingly request or intentionally collect personal information from children for purposes that are prohibited by applicable law.

If you believe that a child has provided personal information to us without appropriate consent, please contact us so that we can review and, where appropriate, delete the information.

12. International Data Transfers

Because Who Owns Africa may use technology and service providers located in different countries, personal information may be processed or stored outside the country where you live.

Where applicable, we will take reasonable steps to ensure that international transfers of personal information are handled in accordance with applicable privacy and data protection requirements.

13. Links to Other Websites

Our website may contain links to third-party websites, including social media platforms, news sources, advertisers, partners and other external services.

We are not responsible for the privacy practices, content or security of third-party websites.

We encourage you to review the privacy policy of any external website before providing personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, business practices or applicable legal requirements.

When we make material changes, we may update the effective date displayed at the top of this policy and, where appropriate, provide additional notice.

We encourage visitors to review this page periodically to remain informed about how we protect personal information.

15. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights or have concerns about how your information is handled, please contact Who Owns Africa through the contact information provided on whoownsafrica.com.

We will make reasonable efforts to review and respond to legitimate privacy enquiries within an appropriate timeframe.

Who Owns Africa
Website: whoownsafrica.com

By using whoownsafrica.com, you acknowledge this Privacy Policy and understand that your information may be processed as described above, subject to applicable law.