Amazon, the world’s largest online retailer, has officially launched its online marketplace in South Africa, offering customers in the country access to a wide selection of products and services.
This move is seen as a strategic step by the e-commerce giant to establish a foothold in Africa’s most advanced economy and tap into the growing trend of online shopping in the region.
The launch of Amazon’s online shopping service in South Africa comes at a time when the country has witnessed a surge in e-commerce activity, driven by the shift towards online shopping during the pandemic.
With retailers increasingly investing in digital platforms to cater to changing consumer behaviors, Amazon’s entry into the South African market is expected to intensify competition in the online retail space. 
Amazon.co.za, the newly launched online marketplace, promises customers in South Africa fast and convenient delivery options, including same-day and next-day delivery, and more than 3,000 pickup points.
Customers will benefit from free delivery on their first orders and subsequent orders above 500 rand ($27.07), making online shopping even more accessible and affordable for South African consumers.
In addition to offering a wide range of products from both local and international brands, Amazon.co.za will also provide a platform for small and medium-sized businesses to sell their products to millions of customers in South Africa.
With more than 60% of the items sold on Amazon’s global platform coming from independent sellers, the company aims to build strong relationships with South African brands and businesses to drive growth and innovation in the local market.
“We want Amazon.co.za to be the place where South African brands and businesses can connect with customers and showcase their products to a wider audience,” said Robert Koen, managing director of Amazon Sub-Saharan Africa.
By leveraging its global network and expertise in e-commerce, Amazon is poised to become a key player in South Africa’s online retail sector and offer customers a seamless shopping experience.
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