Business

Africa’s business activity hits a seven-month high

Stronger demand, easing inflation and improving confidence are giving African businesses a firmer start to the second half of 2026.

Africa’s private sector entered the second half of 2026 on a stronger footing, with business activity across several major economies reaching its highest level in seven months in July as demand improved and inflation pressures eased.

An analysis of Purchasing Managers’ Index data from S&P Global covering eight African economies showed the average PMI rising to 51.0 in July from 50.5 in June, marking its strongest reading since January.

The improvement is significant because the PMI is closely watched as an early indicator of business conditions. A reading above 50 signals expansion, while a reading below 50 indicates contraction.

The July result therefore points to a modest but broad improvement in private-sector activity at a time when African companies are still dealing with high operating costs, geopolitical uncertainty, fragile consumer demand and uneven access to finance.

It is not, by itself, proof that Africa’s economic growth has suddenly accelerated. But it offers an encouraging signal that companies are finding more room to expand as some of the pressures that weighed on businesses earlier in the year begin to ease.

For investors watching the continent, that distinction matters.

Demand begins to return

The strongest feature of the July data was the improvement in demand.

BusinessDay’s analysis found that new business across the eight African economies increased at a faster pace, helping push overall activity higher. The report also pointed to stronger output and improving business confidence.

In practical terms, companies are seeing more customers place orders, retailers are experiencing better demand and service providers are handling more business.

That recovery is particularly important after a period in which inflation, currency volatility and expensive credit had forced many companies to operate cautiously.

For much of the continent, the path to stronger growth depends less on a sudden boom and more on whether households and businesses regain enough confidence to spend and invest.

July’s numbers suggest that process may be underway.

The improvement also comes as several African economies benefit from more stable macroeconomic conditions. Inflation has eased in a number of markets, while some central banks have begun moving toward less restrictive monetary policy.

Those developments can eventually reduce borrowing costs for companies and households, although the effect tends to reach the real economy with a delay.

Nigeria provides a strong signal

Nigeria remains one of the most important markets to watch because of its size and influence across West Africa.

The country’s private sector has shown strong momentum in recent months, supported by improving demand and easing inflationary pressures. Earlier PMI data showed Nigeria’s business activity strengthening sharply, with output and new orders contributing to the improvement.

For Nigerian companies, the improvement comes after a difficult period marked by currency instability, high inflation and pressure on household purchasing power.

The country’s economic reforms have also created significant short-term disruption, particularly for businesses dependent on imported goods and foreign currency. But greater currency stability and slower inflation can provide companies with a clearer basis for planning.

Nigeria’s performance is important beyond its borders.

A stronger Nigerian economy can support regional trade, banking, logistics, telecommunications and consumer markets. It can also increase demand for goods and services from neighbouring countries.

That makes the country’s business recovery one of the factors investors will be watching as they assess Africa’s wider growth story.

East Africa shows resilience

East Africa is also contributing to the continent’s changing economic picture.

Kenya’s private-sector activity rose in July, with the PMI moving back into expansion territory. Reuters reported that the improvement suggested demand was beginning to recover, although cost pressures and logistics bottlenecks continued to constrain companies.

That combination captures the broader African situation.

Businesses are seeing signs of stronger demand, but many are not yet operating in an environment of cheap inputs and easy financing.

Transport costs remain an important issue. So do energy prices, wages, imported raw materials and access to credit.

Uganda has also maintained relatively strong business conditions. PMI data showed continued expansion supported by output, new orders and hiring, although companies continued to report higher input, purchasing and staff costs.

The East African experience highlights the importance of domestic demand.

As incomes rise and urban populations expand, businesses serving consumers locally can find opportunities even when global trade conditions are uncertain.

Technology is adding another layer to that growth.

Digital payments, mobile banking, e-commerce and technology-enabled services are allowing companies to reach customers more efficiently and, in some cases, bypass traditional infrastructure constraints.

South Africa remains a mixed picture

South Africa, the continent’s most industrialised economy, presents a more complicated picture.

Private-sector activity expanded for a second consecutive month in July, although the pace of growth slowed slightly. Reuters reported that the improvement was supported by a return to output growth but offset by weaker employment growth and falling inventories.

The country’s manufacturing sector remains under pressure. The Absa PMI, compiled by the Bureau for Economic Research, fell to 46.8 in July from 47.3 in June, indicating continued contraction in manufacturing conditions.

This divergence is important.

Africa’s economy is not moving as one block. Services may expand while manufacturing struggles. Consumer demand can improve while investment remains weak. One country can experience rapid growth while another is still fighting inflation or currency pressures.

For investors, the continent therefore requires a country-by-country approach.

The opportunity is substantial, but so is the variation in risk.

Inflation is becoming less restrictive

One of the most important factors behind the improvement in business activity is the gradual easing of inflationary pressure in several markets.

When inflation is high, companies face higher costs for fuel, transport, labour, imported goods and financing. Those costs eventually filter through to consumers, reducing their purchasing power.

Lower inflation can change that dynamic.

Businesses gain more visibility over their costs, while households may have more disposable income. Central banks also have greater room to reduce interest rates when inflation is moving closer to target.

The African Development Bank expects the continent’s economies to grow by about 4.2% in 2026, following estimated growth of 4.4% in 2025. It said growth remains resilient despite global turbulence.

The World Bank has taken a somewhat more cautious view, projecting sub-Saharan African growth of 4.1% in 2026 while warning that higher fuel, food and fertiliser prices and tighter financial conditions remain risks.

Taken together, the forecasts point to an economy that is expanding, but not without vulnerabilities.

Investors are watching the recovery

For investors, improving business activity can be an early indication of where opportunities may emerge.

Consumer companies are among the most direct beneficiaries of stronger household demand. Banks can benefit as credit demand improves. Logistics companies can gain from increased trade, while telecommunications and technology firms can capture greater digital consumption.

Manufacturing is another major opportunity if African countries can reduce the cost of doing business.

The continent has a large and growing consumer market, abundant natural resources and a young population. But turning those advantages into sustained investment returns depends on infrastructure, regulation, access to finance and political stability.

This is where the current improvement in business activity becomes more significant.

If companies move from simply surviving to investing in new capacity, hiring workers and entering new markets, the effect on economic growth can become much larger.

The challenge is ensuring that the improvement lasts.

The global environment remains uncertain

Africa’s stronger July performance comes despite continuing international uncertainty.

Geopolitical tensions in the Middle East have affected energy prices, shipping routes and investor sentiment. Global trade remains vulnerable to changes in tariffs and supply chains.

Africa is particularly exposed to these developments because many countries remain dependent on imported fuel, machinery, fertiliser and manufactured goods.

At the same time, commodity prices continue to play a major role in several African economies.

Higher prices for oil, copper, gold and other commodities can boost export revenues for producers. But higher energy and food prices can hurt import-dependent economies.

The result is an uneven transmission of global shocks across the continent.

Some African economies may benefit from the current commodity cycle, while others face higher import bills.

A fragile recovery, but a recovery nonetheless

The July PMI data should therefore be read as a signal rather than a declaration of victory.

An average reading of 51.0 is only modestly above the 50-point threshold separating expansion from contraction. That means the private sector is growing, but it is not experiencing explosive growth.

There are also significant differences between countries.

Kenya’s recovery remains constrained by costs and logistics. South Africa’s manufacturing sector is weak. Egypt’s non-oil private sector remained in contraction in July despite a modest improvement in conditions.

Those weaknesses show why the African growth story cannot be reduced to a single headline number.

Still, the direction is encouraging.

Business confidence also improved sharply in the July survey. Across the eight economies covered by the BusinessDay analysis, 59% of firms expected activity to increase over the following year, the strongest level of confidence since October 2022.

Confidence can become a powerful economic force.

When companies believe demand will remain strong, they are more likely to invest, hire and expand. When consumers believe prices and incomes are becoming more predictable, they are more likely to spend.

That can create a positive cycle.

Africa’s next growth test

The next question is whether July’s improvement can be sustained through the rest of 2026.

For policymakers, the priority will be protecting the gains made on inflation while keeping economies open to investment. For businesses, the focus will remain on managing costs and finding new sources of demand.

For investors, the opportunity may lie in identifying the economies and sectors where stronger business activity is translating into genuine increases in productivity and investment.

Africa’s long-term growth story has never depended on one month’s PMI reading.

It depends on whether countries can convert demographic growth into productive employment, whether infrastructure can keep pace with urbanisation, whether businesses can access affordable capital and whether regional trade can become easier.

The continent’s projected growth rates remain among the strongest in the world, but the quality of that growth will matter as much as the headline number.

The July business surveys offer a reason for cautious optimism.

After months of uncertainty, African companies are reporting stronger demand, higher activity and greater confidence. Inflation is becoming less restrictive in several markets, while monetary conditions are beginning to improve.

That does not mean Africa has escaped its economic challenges.

It does mean the continent is entering the second half of 2026 with a little more momentum.

For businesses and investors willing to look beyond the headline risks, that momentum could become one of the defining economic stories of the year.

For Who Owns Africa, the bigger story is not simply that business activity has reached a seven-month high. It is whether this early recovery can develop into the sustained investment, job creation and productivity growth needed to transform Africa’s economic potential into broad-based prosperity.

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